The effective handling of information is the lifeblood of many businesses. Most business leaders would cite information quality as both a key risk and an opportunity for them.
Unfortunately, the volume and complexity of information makes this a very challenging problem to solve. Time and money is wasted on poor decisions and arguments about whether the analysis can be trusted or relied on.
Oakland’s approach is simple: assess and improve information quality, hence developing trust in the data; then exploit the potential of high-quality information; finally build organisational capability by bridging the gap between the analytics and the real-world business.